Our goal at Primora Group is to provide a complete service for enterprise software and technology companies that want to expand into Asia but are not ready to put their own team on the ground yet. Whether you are an established firm from outside Asia, or a local startup bringing your initial product to market, we can help.
We know that each of our clients is in a different position with unique goals and requirements. For every engagement, we develop an individual statement of work to tailor our services and deliverables to your needs. We can provide a full-service outsourcing, fill a gap, or augment existing resources. Engagements can range from a few months to a few years and may include some or all of the following services.
BUSINESS REVIEW
MARKET ANALYSIS
STRATEGY DEVELOPMENT
Go-To-Market Plan — a mutually agreed and highly detailed document on which Execution and Business Development Services can be based. If you already have a Go-To-Market plan for the region, we are able to review that plan and make recommendations and adjustments as necessary.
Plan Execution and Business Development Services are our core services, where we provide you with local sales and marketing representation. Our consultants act as your own market facing team, inclusive of email address and business cards.. We build you a pipeline, a channel, brand presence and sign your first contracts.
SALES EXECUTION
MARKETING
CHANNEL/PARTNER STRATEGY
Together with you, we develop a specific set of deliverables and report regularly on progress towards them. These will typically include:
In addition to regular reporting, Primora Group uses a specialized sales call preparation and reporting tool called First In Field. This ensures that we follow your sales process and keep you up to date on all meetings.
Our goal is to generate sufficient pipeline and revenue within 12-18 months for you to make the decision to build and manage a permanent team and business in Asia. We help develop that team and transition the business to you.
At the exit of this phase, we hand over a stable, growing, and sustainable business that you can incorporate into your global team.
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