Primora Group
Primora Group
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Who is Primora Group?

Our Consultants

Primora Group is composed of principal consultants based in Sydney and Melbourne, Australia.  Our principal consultants have broad and deep experience across go-to-market strategy and execution.  Many engagements are run wholly by our own principal consultants.


Where warranted, we augment this with deep area specialization and geographic coverage through trusted independent consultants across Australia, New Zealand, Singapore, Japan, India and more.  Beyond local knowledge and coverage in market, these consultants often provide deep domain expertise in areas such as creative/design, digital marketing, advertising, campaign management, content and web development, engineering, solution architecture, even custom development and integration.  All independent consultants are people with whom we have worked before and whom we trust implicitly to live our values and deliver results for our customers.

Our Experience

Primora Group’s consultants have decades of combined experience in B2B sales and marketing.  We have helped companies of all sizes and lifecycle phases to develop, launch, and grow their Australia, New Zealand, and Asia Pacific businesses.  We have started our own businesses, helped mature market leaders grow revenues to record levels, and everything in between. Our consultants have held roles in:


  • Business Development
  • Account Management
  • Sales Leadership
  • Sales Engineering/Solution Architecture/technical consulting
  • Sales Operations
  • Sales Enablement
  • Channel Management
  • Channel Marketing 
  • Product Management
  • Product Marketing
  • Field Marketing
  • Software Development
  • Engineering Management
  • General Management
  • Accounting and Financial Analysis

Our Values

Vision, mission, and value statements are often overblown BS.  But we think it is important that you know who we are and what we stand for.  Primora Group's founders are both committed leaders of their businesses and families and have instilled these core values:


  • Strive for the best in all that you do
  • Meet your commitments
  • Be honest and direct, even when it hurts
  • Clients are family

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