Asia Business & Market Entry Specialists
Launching your business in Australia, New Zealand, and Asia
Asia Business & Market Entry Specialists
Launching your business in Australia, New Zealand, and Asia
What We Do
Asia Market Entry - we bring your global high-growth tech business to Australia, New Zealand, and Asia-Pacific.
You have built a successful, growing business in your home market, but you know that massive opportunity lies in the Asia Pacific region. You want to bring your product or service to Asia but it seems too hard, too far, too foreign. You need a local expert on whom you can rely; someone that understands the nuances of the market, how to get things done, and has the existing relationships with clients and partners to help you accelerate your entry and growth.
This is where we come in. We learn your business, vision, strategy and help you tailor it for success in APAC. We become your first boots on the ground in Australia, New Zealand and other Asian markets. We have the expertise and contacts to launch your business in Asia and secure your first customers. We build a local business and team that can be handed over as soon as you are ready.
Our goal is to take your globally successful business to the APAC market, build it up, and let it fly. Your success is our success.
Startup Commercialization – we bring your early stage start up from initial product to first sale and early growth.
You have a great idea that meets a genuine need in the market. You have developed a great initial product or service and are ready to launch it. But now what? Many startups in Australia, New Zealand, and Asia struggle to make the move from great product to great business. This is where we can help.
Our team of experts start with your vision and layer on our expertise in the market to help you bring your business to market. We get your first customers on board so you can get that all important early feedback, and begin to grow your pipeline and revenue. We can even help you hire and build your first customer facing team and develop sales operations that fit your business and culture.
Primora Group is with you throughout the journey until you are ready to take the reins.
How Do We Help?
Primora Group has extensive expertise in the sales and marketing of B2B enterprise software and services. We are go-to-market specialists with experience in software, SaaS, cloud, managed services, unified communications, VoIP, audio/visual, call center, networking and security. We offer consulting services focused on Asia business development. Our core services include:
- Business Review - analyze your existing global strategies, plans, processes for suitability to local market.
- Market Analysis - conduct market analysis for segmentation, verticalization, persona targeting, pricing, competitive analysis and more
- Strategy Development - develop and implement initial go-to-market, launch, and growth strategies.
- Marketing – develop and implement PR, advertising, digital, event, content marketing, analyst relations strategies
- Channel/Partner Strategy - develop and execute channel strategies if applicable
- Sales Execution – develop leads, meet prospects, develop and manage deal pipeline, conduct demos and presentations, develop proposals, close deals
- Team Development – target, hire, train, and coach your customer facing team in market. Establish your initial team and hand over process, pipeline, deals, and accounts